Here are the key ingredients we look for:
A great team: It may be a cliché but only great teams build great companies. We back first-time entrepreneurs right through to seasoned executives. We believe in the power of stars to attract other stars.
Competitive edge: Only companies with fundamental competitive advantage survive and thrive. Advantage comes in many forms – we get excited when we see something markedly better, faster and/or cheaper than anything else on the market or in the lab.
Under-served customer need: Great start-ups solve difficult, painful problems for their customers in elegant ways or bring exciting new utility to established markets. Be prepared to articulate the problem you are trying to solve or the un-met need you are serving.
Big, growing markets: The bigger the market, the more room there is for start-ups to succeed. And when industries grow, more white space opens up for innovation. We look for companies with billion dollar market opportunities and tangible evidence of rapid market growth.
Global potential: Long-term success almost always entails cross-border expansion. With few exceptions, we back companies with the potential for global, not just local, adoption.
If you think you meet our investment criteria please submit your proposal below